Measurement plan
Primary and secondary actions documented.
Conversion Tracking
Conversion tracking that measures meaningful business actions, not every click
Advertising decisions are only as reliable as the measurement behind them. Techatam identifies important actions, tests their implementation and separates primary conversions from secondary engagement so automated bidding receives cleaner signals.
Transparent setupNo guaranteed leadsConversion-led decisions
Campaign context
Why setup quality affects every later optimisation
Advertising decisions are only as reliable as the measurement behind them. Techatam identifies important actions, tests their implementation and separates primary conversions from secondary engagement so automated bidding receives cleaner signals.
Recommendations depend on the offer, margins, target locations, available creative, tracking quality and follow-up process. A campaign cannot compensate for an unclear offer or broken customer journey.
Operating standard
What responsible management includes
- Business-owned accounts and access
- Documented conversion actions
- Clear budget responsibilities
- No invented performance claims
Connected campaign strategy
Measurement should support campaign decisions
Search, Shopping and Performance Max campaigns should optimise toward validated business actions. Tags and triggers are easier to manage when implemented through an organised Google Tag Manager container.
Related implementation
Track the destination as well as the ad
Forms and checkout events depend on the underlying landing-page implementation or ecommerce website. Tracking should confirm real success, not only button clicks.
Scope areas
What the engagement can include
The final scope is selected according to campaign type, readiness and business priorities.
Form tracking
Successful submissions measured after validation.
Call tracking
Eligible call-click or forwarding methods considered.
Ecommerce events
Transactions, values, currencies and item data.
Enhanced conversions
Hashed first-party data setup where appropriate.
Testing and diagnostics
Tag Assistant, previews and platform reports checked.
Management workflow
A controlled sequence from setup to optimisation
Action mapping
Business outcomes and supporting actions are listed.
Technical review
Forms, pages, GTM and analytics are inspected.
Implementation
Tags, triggers and parameters are configured.
Consent review
Consent mode and privacy requirements are considered.
Testing
Realistic test journeys verify data.
Documentation
Conversion names, triggers and ownership are recorded.
Measurement
Lead count is not enough
Campaign reviews should consider qualified leads, revenue, margins, conversion quality and sales follow-up—not only clicks or platform-reported conversions.
Account safety
Your business retains ownership
Google Ads, Merchant Center, Analytics and Tag Manager should remain under business-controlled administrative accounts.
Common questions
Questions before launching or rebuilding a campaign
Budget, timing and responsibilities are confirmed after reviewing the account and offer.
What should count as a primary conversion?
Actions that represent real business value, such as a qualified form, call or purchase.
Can WhatsApp clicks be tracked?
Yes as an interaction, though a click does not prove a qualified conversation or sale.
Why are conversions duplicated?
Common causes include multiple tags, page refreshes and overlapping analytics imports.
What are enhanced conversions?
They use securely hashed first-party data to improve measurement where eligible and configured correctly.
Can tracking work without Google Tag Manager?
Yes, but GTM often makes multi-tag management and testing easier.
Start with clean measurement
Share the account, landing page and commercial objective
We will review the current setup and identify the most useful next step.