Keyword architecture
Commercial themes separated into focused ad groups.
Google Search Ads
Google Search Ads built around real buying intent and measurable enquiries
Search campaigns reach people who are actively looking for a product or service. Techatam structures keywords, ads, landing pages and conversion tracking so budget is directed toward relevant searches rather than broad traffic with no clear business value.
Transparent setupNo guaranteed leadsConversion-led decisions
Campaign context
Why setup quality affects every later optimisation
Search campaigns reach people who are actively looking for a product or service. Techatam structures keywords, ads, landing pages and conversion tracking so budget is directed toward relevant searches rather than broad traffic with no clear business value.
Recommendations depend on the offer, margins, target locations, available creative, tracking quality and follow-up process. A campaign cannot compensate for an unclear offer or broken customer journey.
Operating standard
What responsible management includes
- Business-owned accounts and access
- Documented conversion actions
- Clear budget responsibilities
- No invented performance claims
Connected campaign strategy
Search intent should continue after the click
Commercial keywords should lead to a focused landing page that repeats the offer and makes the next step clear. Businesses also benefit from mapping paid-search themes to their organic SEO pages.
Related implementation
Reliable optimisation needs meaningful conversions
Forms, calls and qualified actions should be implemented through conversion tracking, with tags organised in Google Tag Manager.
Scope areas
What the engagement can include
The final scope is selected according to campaign type, readiness and business priorities.
Match-type strategy
Broad, phrase and exact match used with clear controls.
Negative keywords
Irrelevant searches excluded continuously.
Ad copy
Responsive search ads aligned with the offer and page.
Landing-page mapping
Each campaign directed to the closest relevant page.
Conversion measurement
Calls, forms and qualified lead actions tracked where possible.
Management workflow
A controlled sequence from setup to optimisation
Business review
Services, margins, locations and lead criteria are documented.
Search planning
Keywords and exclusions are researched.
Campaign build
Structure, ads, assets and settings are created.
Tracking validation
Meaningful conversion actions are tested.
Launch control
Budgets and search terms are monitored closely.
Optimisation
Bids, queries, ads and pages are improved from data.
Measurement
Lead count is not enough
Campaign reviews should consider qualified leads, revenue, margins, conversion quality and sales follow-up—not only clicks or platform-reported conversions.
Account safety
Your business retains ownership
Google Ads, Merchant Center, Analytics and Tag Manager should remain under business-controlled administrative accounts.
Common questions
Questions before launching or rebuilding a campaign
Budget, timing and responsibilities are confirmed after reviewing the account and offer.
How much budget is required for Search Ads?
The suitable budget depends on keyword costs, locations, competition and the number of services being tested.
Do you guarantee leads?
No. Campaign management improves targeting and measurement, but demand, offer, competition and sales follow-up affect results.
Should all keywords use exact match?
Not necessarily. A controlled mix can discover useful demand while protecting relevance.
Why are negative keywords important?
They prevent budget from being spent on searches that do not match the commercial offer.
Can you improve an existing campaign?
Yes. Structure, search terms, tracking and landing pages can be audited before changes are made.
Start with clean measurement
Share the account, landing page and commercial objective
We will review the current setup and identify the most useful next step.